What are Sonny Angels? Everything about the hottest collector's craze right now

If you've been browsing on TikTok, Instagram or Pinterest lately, chances are you've already come across them: Sonny Angel blind boxes. These adorable collectible figures have grown into a global craze and appear everywhere on desks, bookshelves and phone cases.

But what are Sonny Angels, actually?

A Sonny Angel is a small angel about 7.5 to 10 centimeters tall, based on the classic Japanese Kewpie character. The figures are recognizable by their naked bodies, small wings and striking headwear. From strawberries and animals to flowers and vegetables: each series has its own unique designs.

The Sonny Angel slogan is: "He may bring you more happiness."

Why are Sonny Angels so popular?

The popularity of Sonny Angel figures comes from a combination of cuteness, nostalgia, and surprise. They are sold in so-called blind boxes, which means you don't know what you're getting beforehand. Only when you open the box do you discover which Sonny Angel figure is inside.

It is precisely that surprise that makes collecting so addictive. Many collectors try to collect complete series or search for rare figures.

Additionally, Sonny Angels are relatively affordable, making them accessible to both novice and seasoned collectors.

Who created Sonny Angels?

Sonny Angels were developed by the Japanese company Dreams, founded by Toru Soeya. The name "Sonny" is derived from Soeya's nickname.

Since their first release in 2004, the figures have grown into an international phenomenon with dozens of different series and special editions. The collectible figure is now available in over 30 countries.

What is a Robby Angel?

Ask a Sonny Angel collector about their dream find, and chances are they'll say "Robby." For many collectors, the Robby Angel is the ultimate find. This rare figure appears as a secret figure in various series and is much harder to find than a regular Sonny Angel. Robby Angel is Sonny Angel's mysterious friend. Unlike Sonny, Robby completely changes his appearance with each collection. As a result, he looks different every time.

Some collectors think he looks like a mouse, others see a rabbit or even a rat. Officially, his appearance is never fully explained, which only adds to his mystery.

The chance of finding a Robby Angel figure is approximately 1 in 144, but this varies per series. As a result, these figures are often resold for high prices on collector platforms.

What is a secret Sonny Angel?

A secret Sonny Angel is an extra rare figure hidden in some blind boxes. Unlike the standard figures, secret Sonny Angels are not depicted on the packaging, so you only discover if you have found one after opening. Due to their limited edition, they are highly sought after by collectors and are often traded for higher prices. The chance of finding such a secret Angel, just like Robby Angel, is approximately 1 in 144. Robby Angel is also a secret figure, but due to his unique appearance, he is often considered a separate category within the Sonny Angel world.

Why are some Sonny Angels worth so much money? 

Not every Sonny Angel is easy to find. Secret figures, limited editions and Robby Angels are often much rarer than the standard figures. As a result, their value on the secondary market increases significantly. 

Especially older series and exclusive collaborations can be popular among collectors who want to complete their collection. 

How to identify a real Sonny Angel? 

Due to their enormous popularity, more and more counterfeit figures are appearing on the market. 

Want to be sure you're buying a real Sonny Angel? Pay attention to the quality of the packaging, check for sharp details and a neat finish, compare the figure with official product photos, and be cautious of extremely low prices. Want to be sure you're buying a real Sonny Angel? Check out our webshop.  

Which Sonny Angel series are there? 

There are dozens of different Sonny Angel series, each with its own theme and unique designs. Popular collections include the Animal Series, Fruit Series, Vegetable Series, Flower Series, and Marine Series. Additionally, Sonny Angel regularly releases Limited Editions and special collaborations that are available for a limited time.  

Collecting Sonny Angels: why people can't get enough of them 

For many fans, Sonny Angel is not just about collecting figures. It's also about the excitement of opening a blind box, trading with other collectors, and finding that one rare figure. 

Whether you're just starting or already have dozens of Sonny Angels on your shelf, chances are there's always one more on your wish list. And who knows, that coveted Robby might be in your next blind box!   

Curious which Sonny Angels are currently available? Check out our collection and discover which blind box might soon contain your new favorite.